About Thirtythree

We don’t just make brands look good online. We make them work.

2024
Established, and growing brands since
Meta
Certified social media marketers

Thirtythree is a performance marketing company built around one simple idea: being seen is great, but being seen by the right people is better.

We help brands build a strong online presence through social media marketing, paid advertising, and performance-driven strategy — bringing together creative ideas, sharp targeting, and data that actually tells us something.

From scrolling thumbs to serious leads, we’re focused on turning digital attention into meaningful outcomes.

Our team consists of META-certified social media marketers who understand that good marketing isn’t about blindly following trends. It’s about testing, learning, optimising, and scaling what works.

Our strategies are data-backed, tried, tested, and built around what actually works in the ever-changing digital landscape. Since 2024, we’ve been helping brands grow their presence, reach the right audiences, and turn their digital platforms into growth engines.

Our story

Why Thirtythree exists

Thirtythree started with a visible gap in this niche, a lot of curiosity, and a slightly unhealthy obsession with figuring out why some marketing works and some… really doesn’t.

The journey began with an early role in the social media industry, followed by experience at an edtech startup. It was here that the foundations were built — from executing marketing ideas and experimenting with strategies to understanding how digital assets can be built, tested, and scaled.

But somewhere along the way came a realisation:

Why just execute someone else’s vision when you could build your own?

Freelancing became the next step. It meant working directly with clients, owning the process from strategy to execution, and — most importantly — seeing the actual impact of the work.

That experience changed the perspective from “doing marketing” to “building businesses through marketing.”

And that’s where Thirtythree came in.

What started as an individual pursuit evolved into a brand built around ownership, accountability, creativity, and measurable growth.

Today, Thirtythree exists to help brands stop treating digital marketing like another box to tick — and start treating it like what it really is:

A growth hack.
About the founder

Aryan Tandon

Founder & Strategist, Thirtythree
~5
Years in social media
4
Years in performance marketing

Nearly five years in social media. Four years in performance marketing. And a slightly obsessive habit of asking, “But why are we doing it this way?”

Aryan Tandon is the founder and strategist behind Thirtythree — a digital marketer who likes to sit somewhere between creative thinking, data, and getting his hands dirty with the actual campaigns.

From shaping brand strategies and working closely with clients to diving into targeting, creatives, campaigns and performance, Aryan is involved where the ideas meet the numbers.

His approach is simple: don’t follow the playbook just because it exists. Question it. Test it. Make it better.

The backstory

Business foundations, hands-on education.

Graduation, Delhi University

From a renowned college in Delhi University.

MBA, Entrepreneurship & Leadership

A foundation in business and what it takes to build and scale one.

Digital Marketing, IIT Delhi

Certification with a focus on Instagram and Facebook Ads.

Marqet Cloud Solutions Pvt. Ltd.

Industry recognition for expertise in Performance Marketing Strategies and ROI optimisation.

Aryan holds a graduation degree from a renowned college in Delhi University, followed by an MBA specialising in Entrepreneurship & Leadership, combining a foundation in business with a deeper understanding of what it takes to build and scale one.

His professional journey is backed by industry-focused certifications and recognition, including a Digital Marketing certification from IIT Delhi, with a focus on Instagram and Facebook Ads, along with industry recognition from Marqet Cloud Solutions Pvt. Ltd. for expertise in Performance Marketing Strategies and ROI optimisation.

But certifications are only one part of the story.

The real education has come from running campaigns, testing ideas, learning from what flopped, doubling down on what worked, and doing it all over again.

At Thirtythree, Aryan brings all of that to the table — strategy without the jargon, creativity with a purpose, and performance that can actually be measured.

Because at the end of the day, the goal isn’t to make marketing look busy.

It’s to make it work.